Workplace Type: Onsite
Employment Type: FT
Job Location: Barberton, OH
Position Summary
The SEO/SEM & Email Marketing Specialist will drive Christian Healthcare Ministries’ digital presence and engagement through strategic search engine optimization, paid media campaigns, and multi-channel communication initiatives. This role combines technical expertise in SEO/SEM with creative, results-driven email, SMS, and chat marketing strategies to support conversion, lead generation, and retention.
Key Responsibilities
Search Engine Optimization (SEO)
- Develop and execute SEO strategies to enhance organic visibility and traffic.
- Optimize website content, metadata, and structure based on best practices.
- Conduct keyword research, backlink analysis, and on-page optimization.
- Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
- Identify and resolve technical SEO issues on the WordPress website.
- Partner with content teams to ensure SEO-friendly and high-performing content.
Search Engine Marketing (SEM)
- Create and manage paid advertising campaigns on Google Ads and Microsoft Ads.
- Conduct keyword planning, bid strategy, A/B testing, and conversion tracking.
- Optimize campaigns for performance and ROI; manage PPC budgets.
- Develop compelling ad copy and optimized landing pages for lead generation.
- Report on key metrics and make strategic recommendations for improvement.
Email, SMS, and Chat Marketing
- Build email automations and manage SMS & chat campaigns across the user lifecycle.
- Manage end-to-end campaign execution: planning, segmentation, setup, testing, deployment, and reporting.
- Use marketing automation tools (HubSpot) for campaign delivery.
- Personalize communications using data-driven segmentation.
- Ensure brand consistency, responsiveness, and compliance with industry best practices.
- Provide campaign performance analysis with actionable insights.
Website & Technical Management
- Perform minor updates on the WordPress website (blogs, landing pages, etc.).
- Work with developers for advanced site enhancements as needed.
Qualifications
Experience
- 2-5 years of combined experience in SEO, SEM, email marketing, and digital communications, preferably in B2C, B2B2C, or nonprofit sectors.
- Proven success in managing paid ad campaigns and email/SMS marketing programs.
Technical Skills
- Proficient in tools like Google Ads, Microsoft Ads, Google Analytics, Google Search Console, Brightedge, HubSpot (or similar CRM/automation platforms).
- Familiarity with HTML, CSS, and JavaScript is a plus.
Marketing & Analytical Skills
- Strong grasp of keyword research, CRO, and A/B testing.
Interpersonal & Organizational Skills
- Self-motivated and collaborative team player.
- Strong organization, time management, and communication abilities.
- Ability to thrive in a fast-paced, mission-driven environment.
Faith-Based Alignment
- Must align with CHM’s Christian values and demonstrate ethical business conduct in line with New Testament principles.