Workplace Type: Onsite
Employment Type: FT/Exempt
Job Location: Barberton, OH
JOB SUMMARY
The Membership Growth and Referral Lead drives member acquisition and enrollment growth for CHM by leading the Refer-a-Friend program and supporting the membership enrollment, group sales, and conference sales teams. Blending strategic leadership with hands-on management, this role refines strategies, streamlines processes, and uses data to improve results and ensure efficient onboarding of new members.
PRIMARY RESPONSIBILITIES
- Partner with the Director of Growth Enrollment and marketing management to develop, implement, and optimize strategies and daily operations for membership enrollment, group sales, conferences, and the Refer-a-Friend program in support of CHM’s ministry-driven mission and expansion goals.
- Work with senior leadership to set growth targets, key performance indicators (KPIs), and strategic objectives, and adjust strategies based on market trends, performance data, and CHM’s broader Ministry goals.
- Lead, mentor, and develop the Refer-a-Friend Coordinator, Member Enrollment Team, Group Sales Team, and Conference Sales Team, fostering a culture of collaboration, excellence, and accountability rooted in CHM’s values.
- Set clear performance expectations, provide regular feedback and evaluations, and offer hands-on coaching in closing enrollments, driving referral growth, and achieving group acquisition targets.
- Design and optimize the Refer-a-Friend program to boost member acquisition, growth, and retention, ensuring guidelines, incentives, and tracking systems are clear and easy to use for members.
- Monitor and analyze performance metrics for enrollment, group sales, conferences, and referral campaigns, adjusting tactics and identifying opportunities for improvement.
- Collaborate with marketing management to create referral promotional materials and mission-aligned campaign copy, including emails, newsletters, landing pages, blog posts, and social media.
- Partner with the call center team to refine inbound and outbound call scripts and develop training materials that improve conversion rates for referrals, enrollments, and group acquisition.
- Support group membership acquisition by identifying and securing large organizations, churches, and businesses, and tailoring outreach messaging for potential partners.
- Represent CHM at industry conferences and events, building relationships with large groups and promoting CHM’s ministry-driven healthcare cost solution.
- Assist in developing and managing the department budget, allocating resources to achieve growth objectives.
- Present regular reports to senior leadership on referral program results, growth opportunities, financial performance, and resource allocation.
CORE COMPETENCIES
- Expertise in referral program development, with the ability to lead, optimize, and scale referral campaigns.
- Data-driven mindset with a focus on analyzing performance metrics and identifying areas for improvement.
- Strong copywriting and communication skills with experience creating persuasive content for multiple platforms.
- Proficiency in CRM software and analytics tools for tracking membership growth and referral outcomes.
- Exceptional leadership, interpersonal, and team management skills, with a ministry-focused approach to professional development.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in business, Marketing, or a related field (master’s degree preferred).
- 7-10 years of experience in leadership roles focused on enrollment, membership growth, and referral program management, preferably in healthcare, non-profit, or faith-based sectors.
- Proven track record of achieving and exceeding growth targets, with strong competencies in closing enrollments and expanding member bases.